Staff at Postcode Anywhere had a bit of a break from the day-to-day business routine recently when they were host to 15 year ten students from Malvern’s The Chase school.
The Internet Enterprise Activity Day was devised to help students gain an insight into a working technology business, with a view to encouraging more young people to take up technology as a career option.
Staff at Postcode Anywhere hosted a lively business challenge based on the popular TV programmes The Apprentice and Dragons’ Den, with an internet and enterprise focus.
The day’s activities included a challenge where students had to build a web page to promote a smart-phone app of their choice. They then had to think about the demographic profile of their customers and sell the features and benefits to their target audience.
The Postcode Anywhere Dragons
Once the students had completed their research and design, coming up with rather neat-looking camera and music apps, they had the daunting task of presenting their ideas and marketing strategy to the Dragons – Rachael Mackwell, Guy Mucklow and Jamie Turner, Postcode Anywhere’s directors.
Of course, Postcode Anywhere’s Dragons weren’t as scary as their TV namesakes. Although they put the students through their paces and asked some fairly difficult questions, the students remained calm, collected, and gave very articulate responses. As a result, the canny investors were unanimous in their decision: the hard-earned cash should be divided equally between the two teams.
Although the event was a lively, fun activity, it delivered some serious learning outcomes. Students learned about digital marketing and gained an insight into the challenges faced by a technology company like Postcode Anywhere. There was also a strong focus on highlighting the benefits of business start-ups and the skills and attributes required to succeed in self-employment.
In the afternoon, staff at local Top Barn put the pupils through their paces. Split into three teams, the students had to build a raft and sail it to a marker buoy on the far side of the lake. Everyone had great fun… and after the formal part of the activities, all took it in turns to jump off the jetty into the water.
We all thoroughly enjoyed the day. The students really applied themselves and were beautifully behaved – and more importantly, impressed our dragons!