Wheel charitable benefits

What a fabulous day we spent on the 31st May at our inaugural Charity Cycle Day 2014 event.

The day’s activities started at 9.30 where we all assembled at Norton Parish Hall although a lot of the Postcode Anywhere project team were there much earlier. Luckily I didn’t have to go until 9.00 am which allowed me to have some much needed beauty sleep apparently. What a cheek!

Norton Parish Hall was a hive of activity as the route logistics team including Ed Moseley, Natalie Green, Alison Brundle and Sarah Jones helped people with their registration documentation. The rest of the team were busy setting up the cake stall, raffle ticket paraphernalia and bottle tombola

Great team working

Mandy Young, Mary Hughes and Tom Millen were milling around like headless chickens making sure that the hall was ready to accommodate the onslaught of footfall and visitor activity that was anticipated. Emma Stone our Operations Director gave us some fantastic advice on how to display our cake merchandise and lent us some impressive cake stands. Needless to say it’s made us appreciate the Women’s Institute and we will never underestimate them again.

Laura White was in charge of the crucial drinks hospitality area and she was later assisted by Matt Gregory. Their role was to ensure that there was an inexhaustible supply of tea, coffee, hot chocolate and cold drinks for the riders and their supporters. Both biking and cheering is extremely thirsty work and we had to make sure everyone’s fluid levels were topped-up.

Applauding our Banana Boys

Route Marshalls Marcus Attwood, Matt Gregory and Alex Bryan did a fantastic job ensuring our cyclists stayed on-route as well as administering bananas. Unbeknown to me certainly, but bananas can help athletes boost their performance. They are an effective source of energy as they are high in carbohydrates and Postcode Anywhere’s Banana Boys were on hand with the yellow fruit making sure competitor energy levels were replenished regularly.

Tom Gurney was on the starting line and our CEO Guy Mucklow who not only participated in the arduous 50 mile route but also lent a much needed hand wherever he was needed.

The team spirit at Norton was fabulous as the footfall through the hall was incredible. The first race was the 50 mile route and everyone cheered as the brave competitors donned their helmets, spiked shoes and Lycra cycling shorts and set-off into the leafy green lanes of rural Worcestershire. The weather was overcast and humid but one or two biking professionals confided that the conditions were perfect for the event.

It also presented us with an opportunity to welcome our friends and family as well as community partners who supported the event. We like to think there was something for everyone including a bouncy castle and giant Connect Four activity which proved to be a great attraction for our younger visitors, and some of the older ones.

As the competitors that had taken part in the different routes, geared to suit adults and children with all levels of biking skills, returned back to base there was uproarious cheering and shouting. Postcode heroes include Ed Moseley, Steve Roberts, Craig Organ and Guy Mucklow who tackled the gruelling 50 miles route. What a fantastic achievement!

Other cycling champions included Gemma Britton, Ralph Ashby, Mike Cook, Henry Thomas and newcomer Billy Johal, who all successfully participated in the 15 mile route. Well done chaps!

Postcode Anywhere’s Kristine Young and her husband Rob planned to undertake the five mile route but encountered a minor disaster with a puncture. It would take more than a flat tyre to stop these fitness fanatics in their tracks, so instead they ended up running the five miles. Well done Kristine and spontaneously substituting four wheels for four feet.

Thankfully the very talented Clair Andrews was on hand throughout the event to relieve any aching muscles!

The atmosphere in the Hall as the public demand for cake accelerated was awesome and both the raffle and the bottle tombola tickets were flying out of the books. We have learned a lot about cyclists as not only are they passionate about their sport but they are extremely generous. Did I miss out the fact that they also have splendid legs! Mandy and Mary were so competent in selling cakes that we think they should be seconded to the sales team. How could the public resist such compelling sales psychology?

We made a whopping £2,838 which includes our youngest competitor friend six year old Delfini Pagan and her dad Al’s amazing £243 contribution, with funds still pouring in. Well done to Delfini who not only succeeded in completing the 15 mile route but her fund raising efforts were astounding. What a thoroughly kind and courageous little girl.

A special thanks to Mandy Young who magnanimously acted as event treasurer. Other thanks have to go to the event team including Natalie Green, Ed Moseley, Laura White and Emily Hilton who project managed the entire event. They all worked so hard in pulling off an event that was logistically complex and something that was completely new to everyone. Well done you guys.

We also have to thank everyone who participated in the event and lest we forget all those companies and community partners who provided us with resources, raffle prizes and of course the fabulous cakes.


We’d like to extend our special thanks to:

Bobby’s Foods Plc

Nando’s Worcester

Puccini’s Italian Restaurant

Worcester County Cricket Club

Worcester Warriors

The Old Rectifying House

The Pubs With Food group

Pf2 Fitness Centres

The Beauty Box

Teme Valley Brewery

Worcester Cycle Centre

HSBC Worcester

Rose Bank Vineyard

For the exquisite cake donations for resale and raffle prizes we received we’d like to thank:

DQ Cupcakes

Carnival of Cakes

Simply Fab Cakes

Finally we would just like to thank everyone, including friends, family, community partners and the cycling fraternity who have helped us to make the event a philanthropic triumph. More importantly the money we have raised will ensure that the Midlands Air Ambulance will continue to provide its essential life saving emergency service.



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