What not to miss at IRX 2018

This year’s Internet Retailing Expo will be taking place from 21st to 22nd March at the Birmingham NEC and is expected to host 300 companies and 5,000 attendees.

If you’re going along to IRX 2018, here are our top suggestions on what talks to attend….

Understanding customers

Who: Talia Shani, Director of Marketing, Yotpo 

What: Workshop: 10 Things You Don’t Know About Your Customer (that they’ve been telling you all along)

Why: Learn more about your customers, the topics they are discussing and the words they are using when they talk about your products. Also discover how AI can give your more insight from millions of reviews.

When and where: March 21st, 10:00 – 11:00, Workshop Room 1


Who: Russ Carroll, Sales Director – Klarna

What: Sponsor Keynote: Maximise Mobile Conversion: Turn Sitting Rooms Into Fitting Rooms

Why: Mobile has been a huge topic over the last few years and should be a main focus for ecommerce companies. This talk will cover how retailers can improve the mobile commerce experience and increase customer convenience. Klarna will also discuss the possibility of closing the gap between online and offline shopping.

When and where: March 21st, 11.40-12:10, Theatre 3

Faster delivery

Who: Caroline Hazelhurst, Operations Director – Deliveroo

What: Presentation: What Can The eCommerce Sector Learn From A Fast Growing, Highly Innovative, International Delivery Disruptor?

Why: Gain a better understanding of how on-demand apps can help traditional sectors grow, and learn how machine learning can create quicker delivery.

When and where: March 21st, 13:45 – 14:15, Theatre 4

Delivering a great mobile experience

Who: Adam Gore – Managing Director – Findmeagift.com, Stuart McMillan – Deputy Head of eCommerce, Schuh, Cally Russell – Founder & CEO – Mallzee, Mark Cody – Product Lead – Eurostar

What: Panel Discussion: What Does A Great Mobile Shopping Experience Look Like In 2018 And How Can You Deliver It?

Why: Learn what makes a truly great mobile site experience, how retailers can deliver a better mobile payment experience, the new innovations giving retailers the ability to transform the mobile customer experience, the impacts of voice technology and much more.

When and where: March 21st, 14:45 – 15:00, Theatre 3

Fixing failed deliveries

Who: Chris Boaz, Head of Marketing, PCA Predict

What: Workshop: The Real Cost Of Failed Deliveries

Why: Ok, so maybe we’re a little biased but this talk will uncover the impacts failed deliveries really have on retailers and their customers. PCA Predict will provide practical advice on how online retailers can improve data quality, UX and brand reputation.

When and where: March 22nd, 10:00 – 11:00, Workshop Room 3

Boosting online sales

Who: Daniel Ennor, Commercial Director – GFS

What: Sponsor Keynote: Putting Delivery At The Heart Of Your Growth Strategy

Why: GFS will discuss real-life examples of the retailers improving delivery to boost online sales by 50% and reveal their four-point strategy for growth.

When and where: March 22nd, 11:05 – 11:35, Theatre 4

Optimising search innovation

Who: Markus Stripf, Co-Founder & CEO – Spoon Guru

What: Presentation: How Will Search Innovation Be Optimised And Personalised In The Future To Reflect Changing Consumer Needs?

Why: In his talk, Spoon Guru’s Stripf will cover the topic of AI and how it affects hyper personalisation, as well as simplifying the shopping process with smart retail tech to drive sales and increase brand loyalty.

When and where: March 22nd, 13:15 – 13:45, Theatre 2

Looking into the future of ecommerce

Who: Alex Murray, Director of eCommerce – Lidl, Louisa Nicholls, Senior Manager, Online Trade, Home – John Lewis, Paul Wilkinson, Head of Technology Research and Open Innovation – Tesco Labs, Samuel Adjei, Head of Core Services – Nando’s

What: Panel Discussion: eCommerce 2020: Predicting The Future

Why: This panel discussion will address the steps retailers should be taking to work towards an omnichannel strategy for 2020, and how internationalisation ecommerce strategies will change in the next couple of years. The panel will also touch on mobile, and the technological innovations that will be most impactful in 2020.

When and where: March 22nd, 14:15 – 15:00, Theatre 2


Are you going to this year’s IRX? Get in touch if you fancy meeting for a coffee and a chat. Hope to see you there!