Mother’s Day is a great time for retailers to shine and really show off not only their amazing products, but also their great user experience. So, while sons and daughters across the nation shopped, which online retailers led the way this Mother’s Day? Here are the 5 online retail sites we think really nailed it this year.
Moonpig really went for it in terms of advertising on the build-up to Mother’s Day, with ads on prime-time TV – a great reminder for all those who had yet to make a card or gift purchase. And it was no disappointment for shoppers who landed on their website, as the company, predominantly known for its huge range of personalised cards offered a variety of discounts. Shoppers were offered 20% of cards and free courier delivery on selected flowers. They even offered the option for gifts to be delivered on Mother’s Day itself.
Not on the high-street
On the run up to this year’s Mother’s Day, Not On The High Street made finding gifts as easy as possible for shoppers. On their home page, they categorised gifts for mums using easy to find titles, such as ‘best mother’s day gifts’, ‘first mother’s day gifts’, ‘gifts for mums to be’ and ‘mummy and me gifts’. Consumers also had the option to search for gifts by type in case they had a clearer idea of what it was they wanted to purchase.
Bloom and Wild
Beautiful arrangements and stunning photography are just a couple of factors that set Bloom and Wild apart from the rest. Mother’s Day is always a busy time of year for florists, but Bloom and Wild went one step further, providing the shopper with added extras to choose from in order to ‘Make your gift even more special’. These included candles, chocolates and gin – a great way to sell more and make mums around the UK even happier.
Most of us will agree that chocolate generally makes a good gift, but thanks to their extensive range, Hotel Chocolat is a top choice. And as well as providing a great variety of treats, the Chocolate company also made the online experience a great one for shoppers looking for Mother’s Day gifts.
The company’s clear and sleek site made looking for presents easy thanks to its exceptional search and filter options. Shoppers were able to search based on product type, chocolate type, price range and even dietary requirements, preventing the need to study each product and its description to know if the item is suitable for the recipient.
Amazon may seem like an obvious choice, but the reason for this is the site’s exceptional delivery options. Shoppers who have an Amazon Prime account can get guaranteed next day delivery for no extra cost, which is, let’s face it, an absolute lifesaver for those who may have, um, left their gift purchasing until the last minute.
And it’s not only Prime customers that can enjoy a range of delivery options. Amazon’s selection of delivery options: free, standard, one-day and express.
What was your favourite online store this Mother’s Day? Let us know why below.