International Women’s Day: A celebration of women in ecommerce

Today is International Women’s Day, a day in which the achievements of women around the world are celebrated. And, at PCA Predict, that is exactly what we intend to do. While there’s still a long way to go before we can truly claim full equality, we’re proud to see so many influential women leading the way. So, with that in mind, here’s a list of just a few of the many talented and inspirational women in ecommerce you should be following.

Natalie Berg, Founder, NBK Retail

Retail analyst, strategist and author Natalie Berg founded retail consultancy NBK Retail after over a decade at Planet Retail. Berg’s insightful knowledge of the ecommerce industry is unbeatable and has led to her regular appearances on various news programmes, including the BBC and Sky News. She is undoubtedly one of the most highly respected women in ecommerce.

Tamara Hill-Norton, CEO and Founder, Sweaty Betty

Sports fanatic Tamara Hill-Norton founded Sweaty Betty after her own poor experience when shopping for women’s sportswear. Initially she worked almost single-handedly in her first store in Notting Hill, where she got to know the market and her products inside out. There are now over 50 Sweaty Betty stores across the UK and US, and the addition of sports classes has become a popular bonus for shoppers. Hill-Norton has become a face for all the sporty women out there who want to combine style with comfort.

Katia Beauchamp CEO and Co-Founder, Birch Box

Katia Beauchamp co-founded makeup subscription package Birchbox in 2010, along with Harvard Business School friend Hayley Barna after spotting a gap in the market. Beauchamp is also the company’s CEO, where she builds and maintains strong relationships with beauty brands. Since its inception, the subscription box company has become extremely popular with women around the world, and is a great way to try an item before committing to making the purchase.

Linda Bustos, Co-Founder, Edgacent

If you’re passionate about ecommerce, chances are you will have heard of top influencer Linda Bustos. As Co-Founder of ecommerce advisory firm Edgacent Director of Merchant Strategy, blogger at @ecomillustrated and former writer of blog Get Elastic, Bustos knows more than a thing or two about ecommerce. Her wealth of knowledge on subject matters such as optimizing for mobile, reducing cart abandonment and tips on A/B testing make her a great influencer to follow.

Paula Nickolds – MD, John Lewis

In 2016, Paula Nickolds became the first female managing director of British department store John Lewis after more than two decades working for the institutional retailer. Thanks to her extensive knowledge of the store and the retail sector, Nickolds has promised to make some drastic yet well-needed changes to John Lewis and the way it is run.

Nayna McIntosh, Founder and CEO, Hope

Nayna McIntosh spent many years working in increasingly senior roles for some of the UK’s biggest retailers, such as Next, George at Asda and Marks and Spencer. Using her expertise, McIntosh decided to start a new venture – retail brand Hope, a women’s-wear company that aims to unite all women, regardless of age, shape or size under one brand. The idea behind Hope came about due to a severe lack of inspiring clothes for women over 50.

Zia Daniell Wigder, Chief Global Content Officer, Shoptalk

As Chief Global Officer for one of the world’s biggest retail events – Shoptalk – Zia Daniell Wigder has a great understanding of the retail sector. Looking for the hottest speakers and developing the agenda for the show are just a few of her main priorities. Having worked as a Research Director at Forrester, Wigder’s insight into global ecommerce makes her an ideal expert to follow.

Who’s your top female ecommerce influencer? Let us know below and let’s celebrate women from around the world!