Ecommerce Bank Holiday Bonanza

Whether it’s chocolate eggs, roasted lamb, or online shopping, the Easter holidays are sure to result in over indulgence.

Figures from Big Data Labs indicate that the latter was definitely true this year, with an impressive 11% increase in online transactions on rainy Good Friday compared to an average day in April.

Even though there was a general increase in online traffic compared to 2014, when the weather brightened on Bank Holiday Monday, the trend was bucked with a significant drop in online transactions compared to the year before. It would appear that many people used the time to get into the garden or go out for the day, rather than shopping online.

Mobile madness

Interestingly Easter Sunday was the quietest day of the holiday period for online shopping in 2014, whereas ecommerce transactions surpassed both Easter Saturday and Monday this year. Easter Sunday also saw the highest percentage of people shopping on mobile devices (47%).

How did the high street fare?

The surge of people shopping online has also seen a decline of high street sales. Figures from data experts Springboard reveal how the number of shoppers plunged a staggering 10% on Good Friday and almost 5% across the key shopping days (Easter Friday to Bank Holiday Monday) versus the same period last year. This came as a surprise to retailers who were banking on shoppers splashing out thanks to an earlier than usual Easter falling closer to a national pay day and improving economic conditions.

Here are some of our other key findings

  • Busiest day over the Easter period was Good Friday with a 27% share in the transaction for the entire weekend
  • Easter weekend in total up 12% compared to 2014
  • Mobile device usage over the weekend almost doubled compared to last year
  • Quietest day for ecommerce switched from Easter Sunday in 2014 to Easter Saturday in 2015

Live ecommerce trends available now

Visit Big Data Labs to see ecommerce trends as they happen. Compare by device, search engine, regions and even look back over the last six months.