Capture+ What’s all the Fuss About?

There has been a big buzz, both in, and out of the office over the last few months surrounding our newest address validation tool, Capture+. In case you’ve been hiding under a rock, it’s a brand new way of finding and capturing addresses and it was even described by Database Marketing as “the next generation of address finder.” So you get the idea – it’s kind of a big deal!

If it’s Not Broke – Why Fix it?

Now we understand for some people, address capture is something that quietly sits in the background doing its thing by itself and if it’s not broke why fix it? But, what we’re trying to get across here is that this new tool will completely change the way we search and capture customer addresses making it both faster and easier to ensure data quality and user experience. Our aim was to make a more natural experience, similar to what we’re used to when we use search engines. OK, that might sound like a spiel of marketing malarkey, but why not try it out for yourself? We’re so confident in this tool we’re offering a free upgrade to all of our existing customers.

Here in the PCA Predict office we’ve been working hard on a video that sums up exactly what we mean and will (hopefully) explain what all the fuss is about.

Over the next few posts we will be talking to our tech guys to show you how to get the most from this service along with different ways to customise the tool to suit your site. In the meantime, check out the Capture+ demo and let us know what you think.