• Good post James.

    Referring to the good opportunity of doing rapid addressing in the UK (which has been exploited very well by Postcode Anywhere) reference data isn’t necessarily sparse in the rest of the world. It just works differently.

    For example it isn’t uncommon for a Swedish eShop to ask for your unique citizen ID, which potentially will give you name, address and other things and the ability to know about any changes in the future.