BT MyDonate make donating simple with PCA Predict’s address validation

MyDonate is the commission-free online giving platform from BT. This service provides a secure, easy-to-use way for millions of people to raise money for their favourite charity.

The fundraising service uses PCA Predict’s type ahead, address validation tool for both their online and over the phone donation services for events such as Red Nose Day, Sport Relief, Stand Up To Cancer and Soccer Aid. During last year’s Children in Need appeal, MyDonate completed ten times more look ups compared to PCA Predict’s biggest customer. 

Dave Wiggins, Product and Service Manager, MyDonate, tells us why PCA Predict was chosen to be addressing provider. 

We selected PCA Predict as we needed a fast, accurate address look-up tool which allows our call centre volunteers to enter donations quickly and accurately in the middle of a fundraising appeal. During these appeals, every second counts so the tool is critical in helping speed up this process. Not only this, but PCA Predict’s technology is equally intuitive and easy to use on our online donation pages (both desktop and mobile – the latter makes up 60% of our online traffic) making the online donation process seamless.

Before using PCA Predict, our charities were relying on manual address input. This resulted in a much lower quality of address data for online donations and an increased likelihood of errors and delays in call handling, when used to support donations via the call centres.

Simple, personal, brilliant

We chose PCA Predict over other possible vendors for a number of reasons, including their willingness to partner and support BT’s Corporate Social Responsibility (CSR) charitable goals.

At BT, we live by our values – ‘Simple, Personal and Brilliant’ – PCA Predict embodies all three. It’s a perfect partnership.

With the PCA Predict address validation solution, we have the option of intelligent worldwide address lookup, that permits our users to search both addresses and/or postcodes. It can be implemented easily as a pure JavaScript solution, which is necessary for such a high throughput platform.

The real selling point, however, is the fact that it has the global infrastructure to support the required traffic loads needed for our broadcast appeals.

Benefits of using PCA Predict

  • More accurate information on donor addresses for our fundraising partners
  • Faster inputting of donations by both end users and charities’ call centre agents
  • Attractive and simple end user experience
  • Accurate address capture is crucial to ensure charities are able to successfully claim UK government Gift Aid which is worth an extra 25% of the original donation

One of the main reason so many charities choose MyDonate is because it charges 0% commission, so more money goes to charity and we collect the 25% gift aid on their behalf and hand it over – they don’t need to resource this. So far, we have been very impressed with the usability and amount of quality address capture from PCA Predict, which is so crucial to collecting this.