Big Opportunity or just a Big Headache?

According to IBM, every person creates 2.5 quintillion bytes of data per day – so much so that 90 per cent of the world’s data has been created in just the last two years. This volume of data – generated from across hundreds of different sources – has now grown so large and complex that it has become difficult to capture, manage, and analyse.

Jamie Turner, CTO of Postcode Anywhere, asks whether small businesses are prepared for this torrent of data and discusses how to turn this big headache in to a BIG opportunity.

Jamie will be holding a seminar on Big Data at the Big Data Show at Internet World. Catch him in the Volume & Variety Theatre from 3pm-3.30pm Thursday 25.
Entry is free when you register at

Follow Jamie on Twitter at @PCAjamie

  • “every person creates 2.5 quintillion bytes of data per day” – are you sure? I think this figure is a global “we” from IBM rather than a “per person” we!

    Having said that, it’s still an awful lot of data, and Jamie’s points are still relevant

  • Chris Bunn

    Big Opportunity – but what’s interesting is what big-data-ACTIVITY will actually prove productive rather than just be interesting in the sheer scale of data a project can work with.

    A recent program in the UK, took a look at the possibilities of big data – from police predicting crime, astronomers mapping the entire cosmos, researchers mapping the human genome for cures. The result was again more ‘wow’ look at the activity not ‘wow’ look at the conclusion.

  • Jason Hagen

    I agree with you @ChrisBunn, they key to data big or small is a foundational understanding of what it represents and the context it was collected under. Even so big data presents big challenges of determining value and application.