Address validation is the unassuming yet essential tool that plays a vital role in optimising the online checkout. Not only does it help create amazing UX, it also ensures that retailers are capturing valid and accurate address data.
If you have decided you want to use address validation in your checkout or CRM, chances are you’ll be wondering what you can do to evaluate and improve your address validation process. We have listed 7 best practice tips to get you started.
1. Allow for logical searching
Using predictive search tools will help you cater for the logical way users enter an address. This is also beneficial in cases where users do not know the full postal code.
2. Optimise for mobile devices
Mobile is quickly becoming the go-to device for ecommerce activity, so it is crucial that your tool works smoothly – especially as form completion errors are more common and more problematic on mobile.
3. Cater for users around the world
There are 130 different address formats around the globe, so if you’re selling internationally, it is essential that your tools can verify and format each type. Not only this, but it is also vital for users to be able to search an address in different languages and character sets.
4. Allow for typos and misspellings
Typos on web forms are becoming ever-more common as screen size and keyboards get smaller. The issue of ‘fat fingers’, for example, is common on mobile devices, so it’s important to look for a tool that can combat this problem. Fuzzy matching logic recognises common typos, transposed letters, spaces and even abbreviations and nicknames.
5. Let users enter addresses manually if needed
Regardless of the type of address validation software you use on your site, it is always best to give users the ability to override it if necessary.
6. Use IP addresses to prioritise your users’ suggestions based on their location
Prioritising based on the user’s location makes narrowing down commonly named addresses, e.g. High Street, easier.
7. A/B test your tools
It is never safe to assume that what works for one business will also work for yours, so finding a supplier that supports test accounts, is a good idea. Thorough testing will allow you to figure out what works well and will have the best outcome for your business.
Want more tips on how to implement address validation? Check out our best practice guide.