A great result at the recent Herefordshire & Worcestershire Young Enterprise 2016 Company Programme awards. Our neighbours at the King’s School Worcester and their Young Enterprise company White Monkey was chosen to go forward to the West Midlands final.
White Monkey is a Young Enterprise company that specialises in selling exotic teas which they have modernised to capture a new generation of tea drinkers.
It was a highly exciting competition. Students representing schools from all over Herefordshire and Worcestershire mounted the stage to tell the audience about their incredible Young Enterprise journeys at County Hall recently.
Taking a concept to market
The students all had a story to tell about their experience running their Young Enterprise companies which involves setting up a company, creating a product and then taking it to market. They have to achieve this in seven months with the added pressure of writing a comprehensive business report and preparing a presentation that encapsulates their Young Enterprise experience warts and all!
Each year PCA Predict awards a prize for the Best Use of Technology which is for the way students apply technology within their Young Enterprise businesses. This could be for how they have used IT as a way to improve the operations of their companies, for example the way they communicate or market their products or technology within their products.
PCA Predict gives two awards one at the South Worcester Area Board competition and an award at the Herefordshire and Worcestershire event.
Mark of an expert
This year our president Guy Mucklow marked the reports which involved a great deal of scrutiny as the students pack so much content into them. The reports chart their progress and success as entrepreneurs from September when they first set up their Young Enterprise companies to April when they are generally winding them down.
South Worcestershire competition results
The South Worcestershire competition held at QinetiQ a week before was really special as the venue was amazing. Our PR Manager Natalie Green came along with me to present our Best Use of Technology trophy and bursary for £100 which went to Henry’s Preserves, Prince Henry’s High School, Evesham. They were a strong company in every aspect of their operations but their IT director really stood out. There were one or two complex IP and Copyright issues he tackled which really demonstrated his competence and understanding for his role.
The standard of the presentations was exceptional but the four companies chosen to go through to the next level were Fuzed (Malvern St. James), Henry’s Preserves, Simply sense (Tudor Grange Academy) and White Monkey (King’s School).
Herefordshire & Worcestershire Final – Hereford company stole the spotlight
Young Enterprise Herefordshire & Worcestershire final was a really nail biting contest. Schools participating included the Royal National College for the Blind, Hereford who wowed the audience with their company Live in 5 Entertainment. This was a cleverly conceived live entertainments business where talented performers were scouted locally by the directors and given performance opportunities at live gigs. Their presentation in itself was highly entertaining.
The Pelfie is born
Other stand out companies included Snap Attract from Holy Trinity School, Kidderminster. Their highly original and innovative product was a phone accessory that attached itself to an iPad or Smart Phone to enable the owner to get an image of themselves and their pets. A pelfie perhaps! I thought this was an ingenious idea.
Our winning company Urban Reclaimed Claimed their award
Our trophy went to Urban Reclaimed from St. Augustine’s Catholic High School in Redditch. Their product was a range of beautifully made crafted bread boards and although it was an Artisan creation the company had utilised technology in its operational and production processes.
No Monkey Business just serious entrepreneurs
With so many amazing products and companies it was no doubt a really difficult job for the judges to choose a winner. However White Monkey were deserved winners. They did a highly slick presentation and their report ticked all the boxes. They had discovered a niche market through applied market research. In addition their product was original, professionally branded and their entire marketing strategy was well executed.
Good luck White Monkey we have high hopes for you in the West Midlands final.