Many service men and women serving overseas or on-board HM ships frequently experience difficulties ordering online because of retailers failing to recognise and accept BFPO addresses.
Not only does this result in frustrated customers, and disappointed service people, but it also leads to failed deliveries costing you money.
Our research found that BFPO addresses are some of the highest users of online shopping – meaning that if your site doesn’t recognise Forces addresses, you could be missing out on thousands of potential customers.
The small things count
Christmas is a difficult time for Servicemen and Servicewomen who are serving away from their families and we understand how important receiving a parcel could be. This is why our BFPO data is available in our international address finder, Capture+.
Using Capture+ on your website enables you to provide the many armed forces personnel around the world with the same access to internet goods and services they would experience at home, in the UK. And it’s not just about delivery, moving abroad can create gaps in credit history and cause poor credit ratings meaning that service personnel can struggle to access a range of financial services such as loans, credit cards and mortgages.
Our technology gives you access to over 680 addresses corresponding to different deployments, bases and vessels around the world. Try it out here, and make sure you can deliver to the troops this Christmas.