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Why you should be making the most of Multiple Residence Data

They say that home is where the heart is, but residents in flats and other multiple household residences are often left broken-hearted when trying to make online purchases.

Royal Mail has recently commissioned new research that shows that flats are becoming increasingly popular homes for people in the UK. In fact, findings show that almost a quarter of the population (23%) now live in flats, a number that has risen 4.2% in the last four years. With the number of people living in flats continuing to rise, and up to 3,000 changes and updates a day to the Postcode Address File (PAF®), if you aren’t using the Multiple Residence file to validate addresses, you are potentially closing the door on thousands of customers.

The number of people living in multiple residence housing is particularly high in London, where a whopping 54% of the population are flat dwellers across 1.89 million flats. This is followed by Scotland (38%) and the South East (22%), and it looks like the trend will continue.

If your site doesn’t give all of its visitors the chance to enter their full address in the checkout, including the flat number, you will lose a significant percentage of your customer base. This is not only a problem for your business’ reputation, but is really frustrating for shoppers who just want to get through the checkout as quickly as possible. Here are just a few examples of the bad impression it leaves.

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With over 700,000 records for addresses that have the same postcode and a single delivery point, subdivided into flats, Multiple Residency Data is a great addition to your PCA Predict Address Validation. It is essential for your ecommerce business to stay ahead of the game and ensure that you can offer the most up-to-date data, while not eliminating any potential customers.

Find out how the Multiple Residence File could benefit your business.