Serenata Flowers’ success blossoms thanks to PCA Predict’s address validation

Addressing Ecommerce

Serenata Flowers is one of the UK’s largest online flower companies, priding themselves on delivering the freshest flowers around. Since deploying PCA Predict’s address validation technology in their online checkout, they have improved delivery rates and increased website conversions by almost 10%.

We started using PCA Predict’s address validation tool 10 years ago after encountering issues with our flowers failing to arrive to the right recipient. This was usually the result of customers entering the wrong addresses online or the courier company reading the addresses incorrectly. As the retailer, it’s our responsibility to ensure the goods are delivered on time and to the right address, even though the error may not have been our fault.

PCA Predict’s technology helps our customers find and validate their addresses quickly. We’ve found the tool to be reliable, and it adds great value to the checkout experience for our customers. As all customer addresses are validated we have seen a massive decrease in failed deliveries due to incorrect delivery details. The look-up service from a postcode is the most used feature and the customers love how easy it is to find their address.

Since adding address validation on our website, we’ve seen a 9.5% increase in customer conversions.

We would certainly recommend PCA predict to any growing ecommerce company.