My 1st Years reduce customer checkout time in Magento with PCA Predict

My 1st Years, has quickly become the number one personalised baby brand in the world. Their products hit the headlines earlier this year when Prince George was spotted wearing one of their dressing gowns while meeting President Obama.

With an extensive product range including teddies, toys, bed, blankets, clothing and home accessories, the company prides itself on remaining true to its core values. Second-to-none customer service, top quality memorable products and value for money continue to be paramount. The adoption of PCA Predict’s Address Validation in their Magento checkout has been key to My 1st Years sustaining its core values in its, ever expanding, online offering.

We needed a solution that would safeguard us against failed postal deliveries as a result of customers entering inaccurate address data in the checkout. It’s not simply the cost of resending a parcel but it’s also the strain on our customer services team in having to rectify the addressing error manually which is not a cost-effective use of their time.

We came across PCA Predict as customers of other popular websites, noticing a quick and user friendly method of filling in address forms that others were using. Our decision to deploy Address Validation in our checkout process was to make it much faster for our customers to enter their address details accurately.

After a thorough research of the market there was very little competition. The service was a little bit more expensive, but for us the API functionality and user interface made it the best solution for us. Very few competitor products came up to the mark.

PCA Predict’s Address Validation’s international data coverage also enables us to extend our global market. It gives us the ability to consign customer parcels to Europe, North and South America and South East Asia. We already send customer orders to remote parts of the world so the service does not prohibit us geographically.

We know through Google Analytics that by using PCA Predict we have reduced customer checkout time by up to five seconds

The service vastly improves user experience by reducing keystrokes which also speeds up the customer ordering process.

We know through Google Analytics that by using PCA Predict we have reduced customer checkout time by up to five seconds on average which is a significant metric. While the capture of the most up-to-date address data ensures that orders are delivered swiftly to the right address.

We know that the majority of our customers are using mobile devices, and the way PCA Predict’s Address Validation works by users entering a mere fragment of their address, is perfect for people on the move.

For us, what really made PCA Predict stand out is the quality of the technology, the mobility it offers our customers and the holistic approach PCA offers in their products.

 Anthony Totton, Chief Technical Officer, My 1st Years