The potential for big data to significantly drive revenue growth in ecommerce is huge. Rarely a day goes by without it being in the headlines but are ecommerce businesses actually harnessing big data and turning hype into reality?
From improving the customer experience and increasing conversions to developing better products or marketing campaigns, there’s no doubt that big data is the next big thing for online businesses.
The biggest challenge now is collecting, storing and organising data from a multitude of data sources. And considering that if we burned all of the data created in just one day onto DVDs, you could stack them on top of each other and reach the moon – twice, it’s easy to see why it’s such a daunting task.
Join Jamie Turner, CTO of Postcode Anywhere, in this 30 minute webinar as he discusses what retailers need to do to make sense of data and make those all important customer conversions.
Topic: Increasing customer conversions with big data
Discussion areas include:
- Big data – what does it mean?
- Why are we interested in big data?
- Challenges of big data
- Triggar: increasing customer conversions with big data
- Q&A session
Date: Tuesday 2nd December 2014
Time: 10.30am (UK time) 45 minutes
Where: At your desk via GoToWebinar
Can’t make the live webinar?
Don’t worry if you can’t join us on the 2nd December – register anyway and we’ll send you a recording of the session straight to your inbox.