From Research to Reservation: Top Hotel Website Booking Features

If I were to ask anyone here a PCA Predict HQ about booking a holiday I’ll more often than not get a mixed response; the excitement of a break in the sunshine versus the pain of researching and booking. I wanted to find out if the same was true for the great British public so we commissioned our online survey asking ‘what are your top hotel booking turn on and turn offs?’.

Not surprising hidden prices was the number one turn off, and the results revealed Premier Inn as having the easiest website to use.

What do you think? Do you agree with the results? Be sure to leave a comment below our infographic.


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