Majestic Wine improve user experience and data accuracy with Capture+ from PCA Predict

Ecommerce

This year Majestic Wine launched a new site using PCA Predict’s new address finder, Capture+. By using this tool in their online checkout process the company have saved their customers from the laborious task of data entry whilst improving accuracy in their customer database.

Launching a new version of our website was a big undertaking, working with numerous third party providers.

PCA Predict was seamlessly integrated; a really stress free process.

Ensuring the customer has the best possible experience on our site was paramount. We wanted to pay particular attention to the checkout process, to make sure that journey was as straightforward as possible for our customers. This is where Capture+ really comes into its own. Simplifying the process of form filling by using Capture+ means the customer saves time and we receive accurate address data; it’s a win win scenario.

Richard Weaver, Ecommerce Director, Majestic Wine Warehouses Ltd.

Read more in Richard Weaver’s interview with Essential Retail.