Get Laid Beds use PCA Predict’s Address Validation service to guarantee accurate delivery details

Founded in 2012 in the co-founding director’s garage, the tongue-in-cheek brand, Get Laid Beds, was established when his friend (also a co-founder), through necessity, built his own pine bed in a makeshift workshop. It seems like an incredible bedtime story but this was how Get Laid Beds laid down its foundations on a comfy mattress within the blink of a sleepy eye and a silently slumbering dream.

Three years later, Get Laid Beds has developed from a two-man band carpentry workshop specialising in crafting bespoke beds to the phenomenal commercial success story it is now. The company has its own expansive manufacturing base and an ever growing workforce. It has earned its reputation for supplying high quality wooden framed beds, customised to customer’s requirements.

For us the decision to adopt PCA Predict’s address validation service was not just about responding to a recognised need for validating customer addresses – although that is important of course. Choosing Capture+ also triggered a desire for us to optimise the check-out process on our website. In other words we were eager to give customers a faster and more efficient journey when buying online.

A bonus for us was definitely the international capability of Capture+.

When we first founded the business we didn’t consciously set out to increase our international marketing presence but this has happened organically.

Tightening up the delivery process

As our business grew so rapidly ensuring the safe delivery of our beds became a really important issue. We just had to make sure that the entire order to delivery process was painstakingly fool proof.

Capture+ allows UK and international users to find and validate their addresses. For us this tightens up the entire delivery process because abortive deliveries can be extremely costly. It’s a problem for everyone in online retailing but when shipping such as beds the cost involved in how you resolve that problem, can be astronomical.

Our beds are flat-packed into multiple boxes for the convenience of movability of course but even so it’s very disappointing for the customer when consignments go astray. For example shipping a bed to Los Angeles can cost anything up to £200. If the item doesn’t get delivered to the right address we would also be responsible for shipping it back again and then rescheduling the delivery. This whole process can easily cost £500 plus which is a huge unrecoverable cost for us as well as the inconvenience of the delay for the customer.

Shipping beds isn’t as simple as sending a small item like a DVD for example. The size of our products often makes the delivery process a lot more complex logistically even though they’re packed to make them as ergonomic as possible for the consignee to take delivery. You can imagine when the customer goes to a lot of trouble to organise the delivery their end and the bed just doesn’t appear it can make he or she very angry. They are not likely to recommend us to anyone under these circumstances.

In New York and other major US ‘high-rise’ apartment dominated cities, delivery logistics are even more complicated. The amount of new build developments can also make the problem much worse. What we love about Capture+ is that the address data is updated regularly, so we can rest assured that our data is completely up-to-date.

Most people in the UK know their postcode but in other parts of the world this is not necessarily the case. We are building up a nice customer base of ex-pats and people who have holiday homes in Europe. Take Spain and Portugal for example where address formats are a little more complex. Delivering an item such as a four-poster bed can be a really precarious business if address details are inaccurate.

Improved checkout

Capture+ definitely gives our customers a faster and more efficient checkout process as well as reducing delivery failures. We’ve especially noticed these improvements when delivering to new build developments and holiday homes. Before we deployed the service we would estimate that addressing errors amounted to anything from one to three percent. This is very significant as orders for our beds continue to increase.

– Jonny Haskins, co-founder Get Laid Beds