First Mile quadrupled ROI with address validation for Salesforce from PCA Predict

First Mile is London’s largest commercial recycling company. The company provides easy, pay-as-you-go recycling services and their Carbon Neutral fleet now make over 10 million collections a year from city centre businesses. 

First Mile implemented Salesforce in 2009 and implemented PCA Predict’s (then Postcode Anywhere) address validation software, Capture+, after finding it on the Salesforce App Exchange. First Mile attribute PCA Predict’s technology to quadrupling the ROI of their field sales team. PCA Predict is used predominantly within our Sales and Marketing teams.

There are 12,000 leads currently stored on Salesforce, and every new lead created by our field sales team or our marketing team is created and validated using PCA Predict.

Before implementing PCA Predict, there were no verification solutions in place. Often incorrect information would result in a delay in contacting and closing leads, while the sales team would search online for accurate information and check the system manually for duplicates.

Businesses in London move at such a fast pace that we needed to be able to add lead information faster and more accurately. This is where PCA Predict comes in and as a result of its address finder and email validation, we can now add new leads instantly and efficiently, with complete accuracy. PCA Predict has helped us to improve the efficiency of our lead process to the point that we have quadrupled the ROI of our field sales team.

Joe Allen, Head of Sales and Marketing, First Mile