Career Academies UK improves data quality within Salesforce with PCA Predict

Career Academies UK is a registered charity engaging with schools, colleges, teachers and students. Its key objective is to raise the career aspirations of 16 – 19 year olds by delivering mentorship and internship programmes through the empowerment of businesses and other strategic partners.

We wanted to build up a national picture of our participating schools and businesses by providing a centralised data source that was accessible to our field workers. Previously we used to gather business cards at networking events and manually enter the data which was time consuming and not an effective use of our resources. We chose PCA Predict’s UK address look-up, integrated within Salesforce.

Why PCA Predict?

Integration was incredibly easy as a salesforce user; applications link seamlessly with PCA Predict.

PCA Predict provides a scalable, cost-effective service, allowing us to have instant access to accurate data which is an extremely valuable asset.

Benefits

We have made significant time savings which has obviously saved us money and considerably improved our efficiency. By integrating PCA Predict into our Salesforce CRM has enabled us to generate clean mailing lists which are accurate and consistent at the point of data entry, reducing keystrokes while also eliminating the need for data cleansing. Staff have responded really well, as it allows them to focus on other operational priorities.

The bottom line

As a ‘not-for-profit,’ reliant on the support of many well-known brands such as Prudential, Rolls-Royce, EDF and BUPA for example, conveying a professional corporate image is vital to our continued success. After all we are promoting good business practice to young people. PCA Predict provides a scalable, cost-effective service, allowing us to have instant access to accurate data which is an extremely valuable asset.