According to IBM, every person creates 2.5 quintillion bytes of data per day – so much so that 90 per cent of the world’s data has been created in just the last two years. This volume of data – generated from across hundreds of different sources – has now grown so large and complex that it has become difficult to capture, manage, and analyse.
Jamie Turner, CTO of Postcode Anywhere, asks whether small businesses are prepared for this torrent of data and discusses how to turn this big headache in to a BIG opportunity.
Jamie will be holding a seminar on Big Data at the Big Data Show at Internet World. Catch him in the Volume & Variety Theatre from 3pm-3.30pm Thursday 25.
Entry is free when you register at www.thebigdatashow.co.uk.
Follow Jamie on Twitter at @PCAjamie