Last week we packed up the cars and left our office in peaceful Hallow to embark on a long commute to London for Internet World at Earls Court.
Internet World has been going for years (20 this year in fact) and is advertised as the UK’s longest running, best attended and biggest annual event for digital marketing. The three day show attracted over 12,000 visitors and more than 300 exhibitors.
To say we were excited to attend the event would be an understatement. Not only did it provide us with a fantastic opportunity to meet equally passionate and knowledgeable professionals interested in improving their online presence, scope out future trends, and attend some insightful seminars, but also because it marked the launch of our brand new addressing tool, Capture+.
In case you haven’t heard about it yet (and if not where have you been!) Capture+ makes address entry easier at checkout by combining search-engine style auto-suggest technology with worldwide address datasets and rapid mobile integration. To find out more and discover what benefits Capture+ could bring to your business click here.
This was only my second show, but IW2012 struck me as being particularly international in its reach. Our stand was surrounded by companies from France, United States and Germany, and we had a large number of visits from people from other areas of Europe, Africa, Asia and the Americas.
Capture+ fit the bill perfectly and proved to have an undeniably international appeal. Some people came back to our stand with their colleagues to show off the new addressing tool that they had found.
To celebrate the launch we teamed up with Virgin Experience Days to give away three once-in-a-lifetime giveaways. The prizes include a flight for two in a hot air balloon and a luxury day trip to Paris, and a chance to drive one the world’s newest supercars on the road, the Ferrari F458 Italia.
We are pleased to announce the following winners of the competition. A huge thank you for everyone that took part!
Hot air balloon flight for two: Kevin Peck from InterDealerAuctions
Luxury day trip to Paris and lunch at the Eiffel tower for two: Steve Smith from Ashburnham Insurance
Keys to a Ferrari 458: Tomas Vaskela from VNP Design
All in all, Internet World proved to be a great success to enhance our knowledge and generate new creative ideas. We would certainly recommend attending next year’s event!